“Cracker Jack has been part of sports for over a century, as records were made and rules changed. “We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, vice president, marketing at Frito-Lay North America. The company says it will be donating $200,000 to the nonprofit Women’s Sports Foundation to “help girls and women across the country reach their potential in sport and life.” “Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.” “After more than 125 years as one of sport’s most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports,” PepsiCo said in a press release announcing the new characters from Frito-Lay. PepsiCo announced this week it is unveiling new characters named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports. Ducey signs legislation barring transgender females from playing girls sports College swimmer: Biden admin's proposal on trans athletes 'demoralizing and insulting'Ĭalifornia city to give universal income to transgender, nonbinary residents
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